In recent years, energy drinks have gained popularity, especially among teenagers and young people. However, several nations have imposed age limitations for buying these high-caffeine beverages in response to allegations of health issues and even fatalities linked to their consumption. For instance, certain jurisdictions in the United jurisdictions demand that customers be at least 18 or 21 years old before they may purchase energy drinks. But do you really need to look 25 to buy one of these drinks?
The quick response is no. There is no federal regulation requiring energy drink manufacturers to adhere to an age restriction for their products in the United States. However, a lot of merchants have put in place their own rules, such mandating that customers be at least 18 years old. Additionally, due to the high amounts of caffeine and other stimulants in energy drinks, some states have considered legislation to ban the sale of these beverages to children.
Red Bull and Monster are two of the most well-known energy drink brands in the world. With sales of more than 2.8 billion dollars in the United States in 2020, Red Bull was the most popular energy drink brand there, according to Statista. With sales of more than 2.2 billion dollars, Monster, on the other hand, finished in second place. Both companies enjoy a sizable following among young adults, and they frequently use extreme sports and other high-intensity activities in their marketing efforts.
Red Bull has a higher market value overall than Monster. With a brand worth of almost 11 billion dollars, Red Bull is the fourth most valuable soft drink brand in the world, according to Forbes. The brand value of Monster, on the other hand, is little over 3 billion dollars, placing it at position 12. It’s important to remember that Coca-Cola, one of the biggest and most valuable beverage companies in the world, owns Monster.
Despite worries about their negative impact on health, energy drinks are predicted to continue to grow in popularity in 2021. The global market for energy drinks was estimated to be worth over 53 billion dollars in 2019 and is predicted to grow to over 86 billion dollars by 2026, according to a survey by Grand View Research. The report names growing interest in health and fitness as well as accessible, on-the-go beverages as major factors in this growth.
In conclusion, several businesses have set their own age restrictions even though there is no federal rule in the United States requiring customers to appear 25 to purchase an energy drink. Two of the most well-known energy drink brands worldwide are Red Bull and Monster, with Red Bull having a higher market value overall. The market for energy drinks is anticipated to expand over the next few years despite worries about potential negative health impacts.