Yes, to answer briefly. Depending on the person’s level of experience and expertise, PR positions can pay extremely well. The average annual compensation for a PR specialist in the US is reportedly around $60,000, according to Glassdoor. However, depending on the sector, region, and particular employment role, this figure may change. For instance, a PR manager in the technology area can earn more than $100,000 year, whereas a PR coordinator in the non-profit field might earn closer to $40,000 annually.
However, it goes beyond only the pay. Based on their performance and the success of their initiatives, PR professionals can also receive bonuses, commissions, and other incentives. Additionally, many businesses provide their PR personnel with benefits including health insurance, 401(k) plans, and paid time off.
How many PR agencies are there then? Over 55,000 PR professionals and 22,000 PR managers were working in the United States in 2019, according to the Bureau of Labor Statistics. Since then, as the need for PR experts has grown, this number has probably gone up.
Many other sectors, including technology, healthcare, banking, non-profit, and more, offer PR opportunities. Numerous PR experts also work for PR agencies, which are businesses that focus on offering PR services to numerous clients. In the United States, there are approximately 250 PR agencies with total annual revenues of over $3 billion, according to PR Week’s 2021 Agency Business Report.
In conclusion, for people who have a passion for relationship-building and communication, PR careers can be both financially rewarding and enjoyable. A PR specialist’s annual income typically ranges from $60,000 to $70,000 depending on the profession, industry, and location. There are many options for someone interested in a career in PR, as there are over 55,000 PR professionals, 22,000 PR managers, and over 250 PR agencies working in the United States.