Businesses may be asking whether conventional advertising strategies, like billboards, will still be effective in 2020 given the development of digital marketing and the expanding usage of social media. The short answer is yes, billboards continue to be effective. However, depending on a number of variables, such as the location, the design, and the intended audience, their effectiveness may vary.
The ability of billboards to reach a vast audience is one of its key advantages. They are frequently positioned in high-traffic places where they can be viewed by thousands of vehicles and passengers every day, such as highways and major crossroads. Additionally, billboards are frequently big and striking, making it challenging to miss them. This means that someone may still see a billboard and its message even if they aren’t actively looking for advertising.
The durability of billboards is another benefit. Billboards are a static kind of advertising that are available around-the-clock, unlike radio or television commercials. This means that a single billboard may be able to reach more people over time than a TV or radio advertisement. Additionally, billboards can be viewed by a wider audience because they are not restricted to a certain time period, including individuals who might not watch TV or listen to the radio.
However, a number of things affect how effective a billboard is. Location is important, thus a billboard in a prominent place will probably be more successful than one that is obscured from view. A billboard’s layout and messaging must also be carefully planned in order to draw in onlookers. No matter how visible it is, a badly designed billboard with an unclear or unappealing message is unlikely to be effective.
Depending on the size and complexity of the design, making a wooden billboard can cost anywhere from a few thousand dollars to tens of thousands of dollars. A commercial’s price can vary significantly based on its length and level of production. According to the location and size of the billboard, the price of a billboard for a day can range from a few hundred to several thousand dollars.
In conclusion, billboards may still be a successful form of advertising in 2020, but this depends on a number of variables, such as location, design, and text. Before spending money on a billboard campaign, businesses should carefully take into account these variables. Furthermore, even while billboards may be a more affordable alternative than other types of advertising, the price can still differ greatly based on the particulars of the campaign. Before selecting whether a billboard campaign is the best advertising technique for their company, businesses should consider the potential advantages and disadvantages of doing so.
In the Philippines, the price of a billboard can vary depending on a number of elements, including its location, size, the length of the advertising campaign, and its particular type. A typical billboard in a busy area might cost between PHP 350,000 and PHP 500,000 per month. However, for smaller billboards in less crowded regions, costs might be as low as PHP 150,000. It’s vital to keep in mind that these charges are merely estimates, and that they could change based on agreements with the owner of the billboard or the advertising agency.