Sports branding

Consumers today value comfort, functionality, and style, which has led to an increase in the popularity of sportswear and athletic apparel. As a result, a lot of businesspeople are ready to enter the sports brand sector. But developing a strong sports brand is no simple task. The procedures and difficulties involved in developing a sports … Read more

Did the Braves change their logo? After two months of controversy, the Braves replaced the cap with a different design that didn’t feature the old Native American mascot. In July 2020, after the Washington Redskins and Cleveland Indians announced they were reevaluating their Native American mascots, attention turned to the Atlanta Braves team name. Read … Read more