Service Design

What are the 4 characteristics of service? There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product. Read more on www.ligsuniversity.com In contrast to a product, a service has a different nature. At the … Read more