Is Google AdWords an SEM?
Search Engine Marketing Platforms. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. It’s important to note that-while all SEM platforms utilize a pay-per-click (PPC) advertising model-not all PPC is SEM. Read more on disruptiveadvertising.com A platform for … Read more