Unlocking Your Business Potential
How are radio listeners counted? It’s a question many people have asked – how do we know how many people listen to the radio? The answer is that audiences are measured through a weekly survey, using a special diary, drawn up by Rajar – the official radio research body, owned by the BBC and commercial … Read more
How do radio stations know viewership? There are radio ratings services, like Arbritron, and Nielsen. The company polls a certain number of radio listeners in a certain region. Then by statistical analysis, the ratings firm, extrapolate the results of the survey, and determine how many people in the region are listening to each individual radio … Read more
Do radio stations know many listeners they get? Well, there’s actually no way for a broadcast radio station to ever know exactly how many people are listening at any given time. Broadcasting (in its traditional, over-the-air sense) is a one-way medium. The broadcast signal goes out from the antenna, to your radio or TV, but … Read more