Measuring ROI on a PR Campaign: A Comprehensive Guide
How do you measure ROI on a PR campaign? Stop the Spin: 3 Ways to Measure the ROI of PR 1) Media Impressions. 2) Number of Media Placements. 3) Message Pull-Through. 1) Use Google Analytics to Track Referral Traffic. 2) Extend the Longevity of a Media Placement to Generate Leads. 3) Track Domain Authority. Read … Read more