Marketing Research

Do billboard ads work? According to the Arbitron study, billboard advertising is effective. Additionally, 56 percent of Americans reported later talking about a funny billboard they saw while on the road. A smaller percentage tuned into a TV or radio show because of a billboard ad or noted a phone number or web address displayed … Read more

What is the target market for bottled water? Health-Conscious Consumer. Certain other people like athletes, people living in rural areas, children, the elderly and those with health conditions like upper respiratory illnesses are also a market segment for bottled water for health reasons. Some consumers especially want bottled mineral water. Read more on amplifyxl.com With … Read more

How effective is signage advertising? The science of signage ? why do signs work so well? InfoTrends reports that digital signage can increase brand awareness by 47.7%, and boost average purchase amount by nearly 30%. It can also improve the customer experience and even increase sales and loyalty. Read more on www.entrepreneur.com The use of … Read more