How to Win Against Competitors and Boost Your Business

How do you win against competitors? Here are five simple, yet powerful ways to beat your competition. Find and then solve your customers’ pain points. Find a niche in the market via storytelling and specialization. Set competitive pricing. Change your business to stay ahead of your competition. Provide great customer service. Read more on www.business.com … Read more

The 6 C’s of Business: Understanding the Key Success Factors

What are the 6 C’s of business? To accurately ascertain whether the business qualifies for the loan, banks generally refer to the six “”C’s”” of lending: character, capacity, capital, collateral, conditions and credit score. Read more on www.nationalfunding.com A good idea and a ton of work are not enough to run a successful business. Entrepreneurs … Read more

Making Your Candle Business Unique: Tips and Strategies

How can I make my candle business unique? Sell Candles in the Slow Seasons Give a discount to your email list. Send small gifts to customers with birthdays. Promote gift ideas for teachers or graduates. Use obscure holidays as a humorous excuse to create fun promotions. Read more on www.glassnow.com Making candles is a well-liked … Read more

When Should a Company Change Its Name?

When should a company change its name? Here are some top reasons we recommend a company name change. You suffer from brand confusion. You’ve changed industries, products or strategies. It’s a legacy name that no longer works. It’s too closely tied to a location. It’s too generic or mediocre. Read more on flybluekite.com The name … Read more

The Good Better Best Strategy: What it is and How it Works

What is good better best strategy? Also known as ‘tiered pricing,’ the good-better-best pricing strategy generally offers customers three options for a product at gradually increasing prices: the ‘good’ option, the ‘better’ option, and the ‘best’ option. Read more on www.cadencepreferred.com The Good Better Best price model provides clients with three options for a good … Read more

Mattress Firm’s Store Clustering: A Strategic Move

Why does Mattress Firm cluster their stores? Well, it’s a combination of factors. First, Mattress Firm has been acquiring competitors over the years, and that means taking over competing store leases until the lease expires or can be renegotiated. That can result in overlapping stores for a period of time until it gets sorted out. … Read more

The Importance of Having a Gifting Strategy

What is a gifting strategy? In this gifting strategy, you’re helping a child or grandchild save for college by contributing up to five years’ worth of the annual exclusion in one year ($70,000 in 2015, or $140,000 for a married couple giving a joint gift). This strategy allows your money to grow in a tax-exempt … Read more

Growing a Hospice Business: Strategies and Goals

How do you grow a hospice business? Tips to Generate More Hospice Referrals Treat your sales team like a hospice patient. Do an assessment and then create a plan. Make it as easy as possible for the referral source and for the patient/family. Don’t just tell referral sources how hospice benefits them and the patients, … Read more

Understanding Full-Service Strategy: Its Definition and Importance

What is full service strategy? A full service marketing agency is one that can handle all of your marketing, advertising, and promotional needs across digital platforms. With a staff of experts in various disciplines, a full service marketing agency can offer you comprehensive strategies and efficient solutions as an integrated part of your team. Read … Read more