McDonald’s: A Brand Restaurant or Not?

Is Mcdonald’s a brand restaurant? Back in 1954, a man named Ray Kroc discovered a small burger restaurant in California, and wrote the first page of our history. From humble beginnings as a small restaurant, we’re proud to have become one of the world’s leading food service brands with more than 36,000 restaurants in more … Read more

What Makes a Brand Successful?

What makes a brand successful? Plainly show who your company is and why you’re different to the competition. Have a distinctive personality that is appropriate for your target audience. Demonstrate the value that your company provides for the customer, and how that value is created. Change with the times ? a good brand doesn’t stand … Read more

What Makes a Brand Great: Beyond Just a Logo

A brand consists of more than just a logo. It encompasses the entire interaction a client has with a business. A great brand is aware of this and makes an effort to give its customers a satisfying experience. We will discuss what makes a great brand in this essay, as well as how it extends … Read more