How to Choose a Brand: A Comprehensive Guide
How do you choose a brand? How to Find the Right Brand Name Step 1: Articulate Your Brand Heart. Before you name yourself, you need to understand who you are and what you’re trying to achieve. Step 2: Look at Your Differentiators. Step 3: Brainstorm. Step 4: Vet Your Brand Name. Step 5: Test, Test, … Read more