Brand personality

The first thing that springs to mind when we think about Apple is its slick and elegant designs. Apple has long been a pioneer in the technology sector, emphasizing user experience and innovation. But what is the personality of the Apple brand, and how does it support the company’s success? The three words that best … Read more

What is a brand character? Brand Character can be defined as the set of human attributes and characteristics associated with the brand giving it a unique personality and recognition in the market and in the minds of the consumers. Read more on www.marketing91.com In the world of business, standing out from rivals requires a strong … Read more