Advertising Effectiveness

Do billboards still work? Once upon a time, billboards were an effective way of marketing your business or practice. In other words, do billboards still work? The answer is yes and no. Billboards can be an excellent way to increase brand awareness, particularly if you’re able to afford one along a well-traveled road. Read more … Read more

Is movie theater advertising effective? The research suggested that the ads shown in cinema screens were eight times more effective at making a brand stand out than television. And cinema audiences were four times more likely to be emotionally engaged than a television audience. Read more on www.warc.com In the entertainment sector, advertising in movie … Read more