Brand Character: The Importance of Personality in Business

In the world of business, standing out from rivals requires a strong brand identity. That identity is significantly influenced by a brand’s personality. A brand’s personality and core principles are referred to as its “brand character.” People are more likely to emotionally engage with a brand when it has human-like characteristics.

Animal spirits are the feelings and inclinations that affect how people behave. Animal spirits can be used in business to develop a brand personality that appeals to consumers. Customers who appreciate those qualities, for instance, would be drawn to a brand that emanates the boldness and strength of a lion. Animal spirits are frequently used by brands in their branding to appeal to consumers’ natural and emotional side.

Aldo Gucci, one of the founder of the company’s sons, created the double-G monogram that serves as the company’s emblem. The emblem is easily recognizable around the world and has come to represent luxury. The interlocking Gs, which have been a component of the brand’s identification since the 1960s, stand for the founder of the company, Guccio Gucci.

Kenzo Paris is regarded as a luxury brand, yes. Japanese fashion designer Kenzo Takada established the company in 1970, and it has since gained notoriety for its daring patterns and vivid hues. One of the biggest luxury goods businesses in the world, LVMH, bought the brand in 1993.

Kenzo is, in fact, a Japanese company. Kenzo Takada established the company in Tokyo in 1970. In order to further his fashion career, Takada relocated to Paris in 1964. He eventually established his own brand, which rose to prominence in the fashion industry. Although the brand was purchased by LVMH and now has its headquarters in Paris, its Japanese background still plays a significant role in who it is.

In conclusion, developing a strong brand identity that interacts with people on an emotional level requires a strong brand character. Animal spirits can be an effective strategy for developing a brand’s personality that connects with customers. Examples of premium firms that have done a good job of creating distinct brand identities are the logo for Gucci and Kenzo Paris. Kenzo, which has its corporate headquarters in Paris, is a Japanese brand with a strong cultural past.