Digital Marketing vs Digital Advertising: Understanding the Difference

What is the difference between digital marketing and digital advertising? Digital Marketing is based on audience psychology. It understands the target audience and creates a buyer persona. Digital Advertising is more sales-driven and focuses on a particular segment of the target audience that can be reached through ads. Read more on adscholars.com Businesses now more … Read more

Insurance for a Business: Understanding the Basics

What is insurance for a business? Business insurance coverage protects businesses from losses due to events that may occur during the normal course of business. There are many types of insurance for businesses including coverage for property damage, legal liability and employee-related risks. Read more on www.investopedia.com Business insurance is a form of risk management … Read more