Yelp’s Competitive Advantage: What Sets it Apart from Other Review Sites
What is Yelp’s competitive advantage? It creates value by providing users with business ratings and businesses with increased consumer traffic. Subsequently, it captures value by selling ads to local businesses, enabling them to place sponsored advertisements within the site. Read more on digital.hbs.edu Yelp is a well-known review website that was founded in 2004. Users … Read more