The Art of Naming a Beer: How to Come Up with a Creative and Catchy Name
How do you come up with a beer name? Things like rhyming, assonance, alliteration and consonance can help. Names like Pils ‘n’ Thrills, Double Trouble, Red Rocks Reserve, Sauvignon Bomb employ these devices. Likewise, humour can be a great tool for naming beers. In my experience, people can remember jokes easier than names. Read more … Read more