Are Murals Good for Business?

In recent years, murals have gained popularity both as a form of public art and as a company promotion strategy. Large, striking murals are painted in order to advertise a company, brand, or product. But can these murals really help to increase business?

In a nutshell, yes, murals can be advantageous for business. A well-executed and well-placed mural can draw interest, generate talk, and even turn into a landmark that people associate with a specific company. As an alternative to conventional types of advertising, murals can also be used as outdoor advertising.

What steps do companies take to create their first mural, then? A professional muralist or street artist is often hired to create the mural’s design and paint it. It’s crucial to pick an artist whose aesthetic and style complement the brand’s positioning and messaging. Additionally, the mural ought to be positioned in a busy area where it will be viewed by as many people as possible.

What about the price of murals, though? Businesses should prepare to spend several thousand dollars on a professional mural, while costs might vary significantly depending on the size and complexity of the mural. However, this is frequently a one-time cost that will pay off in the long run for the company.

MURAL is a well-liked platform for making digital murals and provides a number of templates and tools for companies to construct their own murals. A free trial is available from MURAL, but paid options begin at $12 per user per month.

In conclusion, murals can be an effective marketing tool for companies, but their use needs to be carefully thought out and planned. A carefully planned and well-placed mural can generate interest, generate buzz, and eventually boost sales.