Although billboards have been a pillar of advertising for more than a century, many have questioned whether they would still be an effective marketing tool in 2020 given the advent of digital advertising. The advantages and disadvantages of include billboards in your marketing plan will be discussed in this article, along with some pertinent queries about billboard rental and ROI measurement. The Benefits of Using Billboards The ability of billboards to reach a vast audience is one of its key advantages. Billboards are perfect for increasing brand awareness and reaching a wide market since, unlike specialized digital ads, they are visible to anybody driving by. In order to optimize exposure, billboards can also be erected in high-traffic locations like highways and busy intersections.
The durability of billboards is another advantage. A billboard can remain up for weeks or even months, unlike a TV advertisement or a social media post, giving potential customers a constant message. This can be especially useful for campaigns with a longer time frame, such seasonal promotions or product launches. The Drawbacks of Using Billboards Using billboards has several drawbacks in addition to its benefits. Their lack of targeting is one of the primary complaints. There is no way to ensure that the individuals who view your billboard are the ones who are most likely to be interested in your product or service, even though it may reach a vast audience. A reduced ROI and wasted advertising funds may come from this.
The measuring of billboards presents another difficulty. It can be challenging to gauge a billboard campaign’s performance, in contrast to digital advertising. Although there are methods, such as traffic counts and surveys, to measure reach and engagement, these techniques are not as accurate as the statistics available for digital advertisements. Finding Advertisers for Your Billboard
There are several actions you may take to draw prospective customers if you have a billboard and are seeking for advertisements. Make sure your billboard is first placed in a prominent area with lots of traffic. The likelihood that an advertiser will be interested in a billboard with a wide audience is higher. Next, develop a media package that details the features, location, and target audience for your billboard. Potential advertisers will find it simpler to evaluate the worth of your billboard and decide whether to work with you as a result.
In the UK, the price to rent a billboard can vary significantly based on the location, size, and length of the sign. According to Outdoor Media Centre, a 48-sheet billboard, which is the normal size in the UK, typically costs between £1,500 and £2,000 each week. However, costs for excellent locations can range from as little as £250 per week to as much as £10,000 per week. ROI Calculation for a Billboard
Although calculating the ROI on a billboard campaign might be difficult, there are a few approaches you can use. Monitoring changes in website traffic or purchases while the billboard is up is one such strategy. Another choice is to ask consumers how they learned about your good or service, then monitor their responses. Although traditional techniques are less accurate than digital analytics, they can nonetheless offer insightful information about the effectiveness of your campaign. What Is the Billboard Vinyl Thickness?
The brand and type of vinyl used might affect the thickness of billboard vinyl. However, vinyl that is between 9 and 13 ounces thick is used to make the majority of billboards. This thickness offers strength and resilience to the elements while being light enough to be quickly placed and removed.
To sum up, billboards can still be a successful marketing tool in 2020, but they should be wisely placed and utilized in conjunction with other forms of advertising. You can decide whether or not billboards are appropriate for your company by knowing the benefits and drawbacks of using them, as well as how to draw advertisers and calculate ROI.