In recent years, activewear has grown in popularity due to both its practicality and its cutting-edge style. The popularity of activewear has increased with the emergence of athleisure, a look that combines athletic apparel with casual wear. Activewear has established itself as a mainstay in many closets, from leggings to sports bras.
The increased interest in health and fitness is one factor contributing to the popularity of sportswear. There is a higher need for comfortable, useful, and fashionable apparel as more individuals become aware of their health and fitness. Activewear is a common option for people who want to look nice while exercising because it may deliver all three of these components.
The growth of social media and influencer marketing is another element influencing the popularity of sportswear. The trend has become more mainstream because to the promotion of athletic products by numerous fashion and fitness influencers on social media. Customers are more inclined to buy clothing that has been recommended by a person they respect and follow.
Activewear’s popularity is also greatly influenced by how practical it is. Consumers are able to get more use out of their gear by being able to wear activewear for both daily wear and sporting activities. Activewear is also frequently made with quick-drying and moisture-wicking materials, making it a sensible option for people who live an active lifestyle.
What is the market value of the sportswear industry? The worldwide sportswear market was valued at USD 167.7 billion in 2018 and is projected to expand at a compound annual growth rate (CAGR) of 5.2% from 2019 to 2025, according to a Grand View Research analysis. The rise of e-commerce and the rising demand for sportswear are credited with this expansion.
In conclusion, activewear has become well-liked because of its usefulness, fashionable style, and practicality. Activewear has become a mainstay in many closets because to the emergence of athleisure and the increased interest in health and fitness. The multi-billion dollar sportswear sector is anticipated to expand even further in the upcoming years.