One of the most well-known courier services in the world is FedEx. The company’s motto, “The World on Time,” sums up its goals and core beliefs in a succinct but impactful way. Let’s examine this motto’s meaning and how it exemplifies the company’s brand.
Another recognizable facet of the company’s brand is the FedEx logo. It was created in 1994 by Lindon Leader, who was motivated by the notion that an arrow stands both quickness and accuracy. The arrow is created by the space between the letters “E” and “x” in the company’s name, adding a subtle but powerful visual element that highlights the company’s commitment to swift and accurate product delivery.
The Enron emblem, on the other hand, serves as a warning about how a company’s reputation can be damaged by controversy and wrongdoing. Paul Rand, frequently referred to as the father of graphic design, created the Enron logo. Rand was a prolific designer who produced some of the 20th century’s most known logos, such as those for IBM, ABC, and UPS. The Enron logo, however, will always be linked to the company’s corrupt business practices and ultimate demise. Speaking about UPS, the company recently made the strategic choice to sell UPS Freight in order to streamline its operations and concentrate on its core competency of package delivery. The company’s less lucrative UPS Freight segment mostly catered to the trucking sector. UPS can devote more resources to its package delivery services, which are expanding quickly as a result of the boom in e-commerce, by selling this business. The company’s motto and emblem are essential components of its brand identity, to sum up. The company’s focus on timely package delivery is reinforced by FedEx’s tagline, “The World on Time,” and its well-known emblem. The Enron emblem, on the other hand, acts as a warning about how unethical activity can damage a company’s reputation. Last but not least, UPS decided to sell UPS Freight as a strategic move to concentrate on its core business and increase profitability.