Understanding Visits in Google Analytics: Everything You Need to Know

What are visits in Google Analytics?
Store Visits in Google Analytics provides an estimated count of the number of store visits from users who visit your website and then visit your physical store within 30 days. Store visits are estimates based on data from users who have turned on Location History.
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For evaluating user activity and tracking website traffic, Google Analytics is a crucial tool. The quantity of visitors a website receives is one of the most important indicators in Google Analytics. But what are visits exactly, and how are they counted?

A visit, often referred to as a session, is when a single person accesses a website for a predetermined amount of time. When a person initially accesses a website, the session begins. It ends when they exit their browser or are inactive for 30 minutes. A fresh session starts whenever the same user visits the page again after shutting their browser.

Based on how a person interacts with a website, visits are determined. A new pageview within the same session is recorded, for instance, when a user clicks a link that takes them to a different page on the website. The user’s subsequent return to the website after leaving it counts as a new session.

Google Analytics offers a plethora of data about user behavior during each session in addition to the total number of visits. This contains the session length, the quantity of pages visited, the bounce rate, and many other things. Website owners can improve their internet presence and find areas for improvement by analyzing this data.

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