Since ancient times, candles have been utilized as a source of illumination, warmth, and atmosphere. Candles, however, have evolved in recent years to serve more as a decorative object and a means of fostering a calm and calming environment. Determining who the target market for candles is might be difficult because there are so many different types of candles available.
The majority of ladies are fond of candles. Over 80% of candle purchases, or the majority of candle customers, are women, a market study analysis claims. This is perhaps because women are more prone to want to make their homes feel warm and welcoming. Candles are also popular among women because they are frequently given as gifts for events like birthdays, marriages, and holidays.
Buyers of candles are a rather diverse age group overall. Millennials and Gen Z, among other younger generations, are becoming more interested in candles. This is probably due to the fact that younger generations value mindfulness and self-care techniques, both of which can be improved by lighting a candle. Additionally, candles have gained popularity as a decorative item on social media sites like Instagram, which has boosted their appeal to younger age groups.
It actually depends on the individual what kind of candles they enjoy. But because soy wax candles burn cleanly and are environmentally friendly, they are growing in popularity. For those seeking a natural and environmentally friendly candle, beeswax candles are a fantastic choice. Candles scented with essential oils typically have the most potent and enduring scents. It’s crucial to keep in mind that some people can be allergic to or sensitive to certain aromas, so it’s always wise to try a candle out before buying it.
When a candle is not burned properly, a problem known as “candle tunneling” might develop. When a candle burns through the center, a tunnel of wax forms around the wick, causing this to occur. It’s crucial to let the candle burn until the wax has completely melted before blowing it out to avoid tunneling. Tunneling can also be avoided by cutting the wick to 1/4 inch before each burn.
Last but not least, soy wax candles have a natural tendency to develop frosting. The white, crystallized appearance that might develop on a candle’s surface is called frosting. Although it has no effect on how the candle burns or smells, some people might not find it pleasant. Candles should not be exposed to extremely high or low temperatures and should be stored in a cool, dry area to minimize icing.
In conclusion, women of all ages make up the majority of the target market for candles, with younger generations showing an increased interest in them. It’s crucial to take into account personal preferences, allergies, and other sensitivities while selecting a candle. Eco-friendly candle options include soy wax and beeswax, while essential oil-infused candles are typically the most durable and long-lasting. Prior to blowing out the candle, take sure to let the wax completely melt to avoid tunneling. You should also always trim the wick before each burn. Additionally, by keeping candles in a cool, dry location, icing on candles, a natural occurrence, can be lessened.