Who Listens to NPR?

Who listens to NPR?
And although the majority of NPR radio listeners are older than 44, the majority of its podcast listeners are between the ages of 18 and 44.
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One of the most well-known and regarded radio networks in the US is National Public Radio (NPR). It is renowned for its thorough news reporting, cultural programming, and stimulating debates. But who actually tunes in to NPR?

Around 60 million Americans tune in to NPR each week, according to a 2019 Edison Research survey. The majority of the audience is educated, with 54% of listeners holding a bachelor’s degree or more. Additionally, with a median household income of $86,000, NPR listeners are often wealthier than the average American.

The bulk of NPR’s listeners are older listeners, with a bias towards older demographics between the ages of 35 and 64. Through its digital tools, such as the NPR One app and its well-liked podcast offerings, the network has tried to entice younger listeners. So, who is in charge of PBS?

Despite being independent organizations, PBS and NPR have a lot in common. Public Broadcasting Service (PBS), a non-profit television network, provides content to its member stations all over the nation. Its member stations, the majority of which are public television stations connected to colleges, universities, and state governments, own and run the network. Paula Kerger is the President and CEO of PBS. Who is the radio host with the biggest salary?

The highest-paid radio host in the world right now is Howard Stern, a veteran DJ who now airs on SiriusXM. Stern reportedly agreed to a contract extension of $120 million annually in 2020. For more than 40 years, Stern has been a mainstay of the radio industry and has cultivated a sizable fan base. Who is the majority of the radio stations’ owners?

Several significant firms essentially control the radio industry. The top five radio station owners in the United States, according to a 2021 analysis by Inside Radio, are iHeartMedia, Entercom Communications, Cumulus Media, Townsquare Media, and Educational Media Foundation. The majority of radio stations in the nation are owned by these corporations, with iHeartMedia alone having over 850 stations. What proportion of people still tune in to radio?

In spite of the expansion of podcasts and digital streaming services, radio is still a widely used medium in the US. 88% of Americans 12 and older listen to radio each week, per a 2021 Nielsen report. This equates to more than 256 million listeners of conventional radio stations. Additionally, a lot of radio stations now use digital platforms and provide streaming alternatives online, which has helped them stay relevant in the current media environment.