One of the best ways to connect with your target audience and advertise your business is through email marketing. Mailchimp and Constant Contact are two of the most widely used email marketing tools today. Choosing between the two platforms might be difficult because they each offer advantages and disadvantages. We’ll evaluate the two email marketing solutions in this article to make it easier for you to choose which is ideal for your company. Features of Mailchimp and Constant Contact Email templates, automation, segmentation, and A/B testing are capabilities that both Mailchimp and Constant Contact share. Mailchimp, on the other hand, provides more sophisticated automation options, such as post-purchase follow-up emails, product retargeting, and abandoned cart emails. Contrarily, Constant Contact provides stronger event management tools including registration, invitations, and ticket sales. Pricing Comparison between Mailchimp and Constant Contact
For up to 2,000 subscribers and 10,000 emails each month, Mailchimp offers a free subscription. Paid subscriptions range from $9.99 per month for a maximum of 500 subscribers to $299 per month for a maximum of 200,000 users. With prices starting at $20 per month for up to 500 contacts and rising to $335 per month for up to 50,000 contacts, Constant Contact’s rates are a little higher. However, compared to Mailchimp’s 30-day free trial, Constant Contact offers a 60-day free trial. Email newsletters and Squarespace
There is a newsletter feature available on Squarespace that enables you to produce and distribute email newsletters to your subscribers. You can use the built-in integration or set up a third-party plugin to connect Mailchimp to Squarespace. If you use Squarespace’s commerce platform, they do not take a cut of your sales, but they do charge processing costs. contrasting Squarespace and WordPress Popular website builders Squarespace and WordPress each have their own advantages and disadvantages. Squarespace provides more built-in tools and is simpler to use, including a drag-and-drop editor and templates. WordPress offers a broader community of developers and plugins and is more configurable. The decision between Squarespace and WordPress ultimately comes down to your needs and level of technical proficiency.
Although both Mailchimp and Constant Contact are top-notch email marketing solutions, they provide various functionality and price points. For organizations who require sophisticated automation and remarketing tools, Mailchimp is a superior option whereas Constant Contact excels at event planning and customer service. Squarespace is simpler to use than WordPress and has a newsletter option and Mailchimp integration. The best website builder and email marketing tool will ultimately depend on your particular business requirements and financial constraints.