“Finger Lickin’ Good” was in many ways more than just a catchphrase for KFC. It was an integral aspect of the business’s brand and a representation of the flavor and quality that consumers had grown to anticipate from its meals. The adage was initially utilized by KFC in the 1950s, and since then it has been used innumerable times in commercials, newspaper advertisements, and even on goods. As “Finger Lickin’ Good” grew in popularity over time, it was instrumental in making KFC a household name and one of the most well-known advertising catchphrases in history.
However, in the COVID-19 era, the phrase also became a cause for worry. The thought of licking one’s fingers after eating fried chicken struck people as less than sanitary, especially because health experts all around the world were advising people to practice excellent hand hygiene to stop the virus from spreading. In a statement announcing the decision to drop the tagline, KFC acknowledged this and stated that it was “the right thing to do” given the present environment.
Naturally, dropping “Finger Lickin’ Good” does not signify that KFC is giving up on its guiding principles or devotion to flavor and quality. In fact, the company has already begun experimenting with new catchphrases and advertising strategies that promote these ideals in various ways. One current advertisement, for instance, has the slogan “It’s still finger-lickin’ good,” but the term “finger-lickin'” has been struck out and replaced with the phrase “Good as always.” By taking this stance, KFC can maintain its emphasis on flavor and quality while simultaneously acknowledging the present public health issues.
In the end, KFC’s choice to discontinue “Finger Lickin’ Good” serves as a reminder of the influence that marketing and slogans have on a company’s identity. Even though the saying might not be suitable in the present day, it will always be regarded as a prime example of successful advertising. And no matter what catchphrase or advertising strategy KFC employs to advertise its brand, its dedication to quality and flavor will endure as it continues to develop and adapt to shifting consumer trends and tastes.
In this regard, idioms that have gained notoriety and widespread usage as a result of their cultural resonance or appeal are referred to as famous sayings. For instance, “The customer is always right,” “Actions speak louder than words,” and “Practice makes perfect.”
A person’s own mantra or guiding concept that they utilize to aid them through life is therefore referred to as a life motto. A person’s main priorities and objectives should be reflected in it, whether it be a short phrase or a more comprehensive collection of beliefs and values. Life mottos include things like “Live each day to the fullest,” “Do what you love,” and “Stay true to yourself.”
How about asking what are wise words? Advice or insights that are seen as particularly wise or helpful are referred to as wise words. They could originate from well-known people, such philosophers or politicians, or they might be passed down through folklore or cultural traditions. A few examples of wise sayings are “Know thyself,” “The journey of a thousand miles begins with a single step,” and “Everything in moderation.”
Last but not least, a logo slogan is a brief adage or tagline that is used in conjunction with a business’s logo to help market its name or goods. It is frequently used in marketing materials and advertising campaigns, and it ought to represent the company’s principles, goals, or USP. Nike’s “Just Do It,” Apple’s “Think Different,” and McDonald’s “I’m Lovin’ It” are a few examples of logo slogans.
A catchphrase that works well should be concise, memorable, and related to the company or item it is intended to promote. Additionally, it should be distinctive from other slogans or catchphrases used in the same field. A successful catchphrase should also appeal to the target audience and elicit pleasant feelings.