What is an Assumed Name in Texas?

An assumed name, commonly referred to as a “DBA” or “Doing Business As,” is the name that a company or person adopts in place of their legal name. Businesses frequently operate under a name that is distinct from their official name. Texas law mandates that both individuals and companies register their assumed names with the Secretary of State.

Make sure the name you intend to use is not already being used by another company before registering your assumed name. The Texas Secretary of State’s internet database can be used to see if a name is available. To make sure that no one else is using the name you wish to use, it is also advised that you scan the internet and social media.

It’s critical to safeguard your brand name after registering your assumed name with the Texas Secretary of State. Registering a trademark with the United States Patent and Trademark Office is one approach to safeguard your brand identity. A trademark can prevent other companies from using your brand name, logo, and other distinctive markings. How Do I Protect My Business Name With Regard To This?

It’s crucial to register your assumed name with the Texas Secretary of State in order to safeguard your company name. By doing this, you will provide your name legal protection and prevent other companies from using it. You should also set up a website for your company and register a domain name.

While it may be tempting, it is not always a good idea to name your company after yourself. Your brand’s potential for growth and expansion may be constrained if you name your company after yourself. Additionally, it can make it challenging to sell your company in the future. You should pick a name that is distinctive, memorable, and simple to say. In the long term, this will make your company stand out and make it more profitable.

An assumed name, then, is a name that a company or person uses instead of their legal name. The Secretary of State must receive a registration for an assumed name in Texas according the law. Make sure the name is not already being used by another company before registering an assumed name. It is advised to register a trademark and domain name in order to safeguard your company identity and brand. Last but not least, picking a distinctive and memorable name is crucial to the development and success of your company.