One of the most well-known energy drink brands in the world is Red Bull. Their marketing techniques have been very effective, and athlete sponsorship has played a role in some of that success. In addition to more conventional sports like soccer and Formula 1 racing, Red Bull also sponsors competitors in extreme sports like snowboarding and skating. How much money do these sportsmen make, though?
Depending on the athlete and the sport they play, different athletes will have different answers to this question. While some athletes make only a few thousand bucks a year, others do. Red Bull has never made their athletes’ salaries public, however some assumptions have been made based on available data.
For instance, Formula 1 driver Max Verstappen, who is sponsored by Red Bull, is said to be the highest-paid Red Bull athlete, earning an estimated $25 million a year in pay. Snowboarder Shaun White, who is thought to earn approximately $10 million annually, and skateboarder Ryan Sheckler, who is thought to make about $5 million annually, are two more top-earning Red Bull athletes.
Another question to consider is how much Red Bull is sold. Red Bull sold almost 7.5 billion cans in 2019, bringing in more than $7 billion, according to Statista. The only other energy drink brand in the world that sells more than Red Bull is Monster Energy.
Which brand of energy drink is the best? Given that everyone has a different set of preferences, this is a subjective question. However, based on elements like sales, market share, and brand recognition, Red Bull has continuously ranked as one of the top energy drink brands worldwide. Monster Energy, Rockstar, and NOS are a few other well-known energy drink manufacturers.
And last, how many clubs does Red Bull own? Red Bull not only sponsors individual athletes but also controls a number of sports organizations. These include the New York Red Bulls Major League Soccer team, the Red Bull Salzburg and RB Leipzig soccer teams in Austria and Germany, respectively, as well as the Red Bull Racing Formula 1 squad.
Finally, Red Bull gives its sponsored athletes different sums of money based on the athlete and the sport they compete in. Athletes can make thousands or even millions of dollars a year, depending on their level of success. With billions of cans sold each year, Red Bull is one of the best-selling energy drink brands worldwide. In addition to funding athletes, Red Bull also owns a number of sports organizations.