The Pros and Cons of Putting a Phone Number on a Billboard

There are a few things to take into account when developing a billboard campaign, but they can help you reach a huge audience. The decision of whether or not to include a phone number on the billboard is one of the primary queries that advertisers frequently ask. We will look at the benefits and drawbacks of including a phone number on a billboard in this post along with other related concerns regarding billboard advertising.

What proportion of people view billboards as a result? The Outdoor Advertising Association of America (OAAA) found that 71% of Americans either “sometimes,” “often,” or “always” glance at roadside billboards. This means that billboards are an effective marketing tool because of their potential to reach a sizable audience.

Which social media is therefore best for advertising? Your target audience and your objectives will determine which social media site is appropriate for advertising. Due to its extensive user base and advertising targeting options, Facebook is one of the most used social media platforms for advertising. However, for some niches or populations, other networks like Instagram, Twitter, and LinkedIn could be more useful.

What are the drawbacks of billboard advertising in turn? The expense of billboard advertising is one of its key drawbacks. Producing and installing billboards can be expensive, particularly in locations with significant traffic. Additionally, the restricted area on billboards might make it difficult to communicate a complex message or contain a lot of information.

Who makes digital billboards in relation to this? Many businesses, including outdoor advertising agencies, sign makers, and digital signage firms, can create digital billboards. Manufacturers of well-known digital billboards include Daktronics, Watchfire Signs, and Formetco.

There are advantages and disadvantages to putting a phone number on a billboard to think about. Having a phone number on your website enables potential clients to get in touch with your company immediately, which is one of the key advantages. This can be especially helpful for companies that provide goods or services that need to be discussed in person, like real estate or legal services.

A phone number on a billboard, nevertheless, may also have disadvantages. One reason is that if all you are offering is a phone number, it may be challenging to gauge the success of your advertising effort. Additionally, some consumers can be reluctant to make a direct phone call to a company after seeing one on a billboard, particularly if they are driving or in a public area.

Ultimately, your particular advertising objectives and target market will determine whether or not to add a phone number on a billboard. A phone number can be a useful addition if you’re targeting a local audience and want to promote direct communication with your business. Other means of advertising, however, can be more beneficial if you want to monitor the success of your campaign or aim for a larger audience.