Fashion Bug: Is the Retailer Still Around?

In 1960, the well-known women’s clothing business Fashion Bug was established. The company soon established itself as a top choice for fashion-conscious consumers because to its reputation for providing inexpensive and contemporary clothing selections. However, many people have now been left questioning whether Fashion Bug still exists.

That’s a no to the question. In 2013, Fashion Bug went out of business. Due to dwindling sales and profits, Fashion Bug’s parent company, Ascena Retail Group, chose to shut down the business. Other well-known retail brands owned by Ascena Retail Group include Lane Bryant and Dressbarn. A lot of people might be wondering what happened to Limited Brands when we talk about Ascena Retail Group. Victoria’s Secret and Bath & Body Works were two well-known retail businesses whose parent company was Limited businesses. Limited Brands made the decision to give Sun Capital Partners, a private equity company, a majority ownership in its namesake brand, The Limited, in 2002. In the end, The Limited declared bankruptcy and shut all of its locations in 2017.

Continuing in this vein, does The Limited own Abercrombie? That’s a no to the question. Abercrombie & Fitch is an independent business. There is some history between the two brands, though. Abercrombie & Fitch was positioned as a more upmarket brand in the 1990s while it was owned by Limited Brands. Abercrombie & Fitch was sold by Limited Brands in 1998 so that they could concentrate on other retail brands.

Lastly, does The Limited own Limited Too? Yes, The Limited was the owner of Limited Too. Established in 1987, Limited Too was a well-known line of preteen girls’ clothes. Eventually, the company changed its name to Justice in 2008, and parent company Ascena Retail Group currently owns the brand.

The garments and lingerie for Victoria’s Secret are produced by a team of designers and manufacturers that work exclusively for the company. The company is well-known for its high-end, frequently pricey clothing items that target customers who care about fashion.

Finally, even though Fashion Bug may no longer exist, the majority of the other companies featured in this article are still active. Despite having sold off several of its businesses over the years, Limited businesses still owns a number of well-known retail names. Even though The Limited may have gone bankrupt, the numerous other retail businesses that it formerly owned continue to carry on its heritage.