On interstates, congested streets, and in big cities, billboards are a familiar sight. We frequently overlook them despite the fact that we encounter them every day. However, how many people truly pay attention to billboards? The placement, size, and style of the billboard, as well as the kind of message it conveys, are just a few of the variables that may have a significant impact on the response to this question.
The Outdoor Advertising Association of America (OAAA) found that roughly 71% of individuals notice and read billboards while they are walking or driving. This proves that, despite the advent of social media and digital marketing, billboards remain a successful method of reaching a big audience. It’s crucial to remember that this proportion can change based on where the billboard is situated. For instance, billboards placed near busy roads and significant intersections typically have more visibility than those positioned in more rural or residential locations.
The amount of text on a billboard is a crucial aspect to take into account while constructing it. In general, billboards should be kept brief and straightforward, using no more than 7 words. This is due to the brief amount of time that cars and pedestrians have to read the message before continuing. A good rule of thumb is to avoid utilizing too much information or little text and instead use big, bold fonts and vibrant colors to draw attention.
There are a few things to consider if you want to make a little billboard for your company or event. First, pick a spot where there will be a lot of visibility and foot traffic, such a busy street corner or a well-known shopping district. Next, think about the style and design of your mini-billboard. Keep it straightforward and eye-catching, with a distinct message and legible typography. In order for your little billboard to withstand the elements and maintain its beautiful appearance for months to come, make sure it is sturdy and weatherproof.
The size of a logo is another crucial factor when it comes to billboards. It should be possible to see your logo clearly from a distance, but it shouldn’t be so enormous that it overpowers the rest of the content. In general, billboard logos shouldn’t be any smaller than 10% of the total size of the sign.
And last, should a URL be displayed on a billboard? Depending on the audience you’re aiming for and the message you’re attempting to get through, this may be the case. Including a URL on your billboard might be a fantastic method to improve traffic and engagement if you’re marketing a good or service that can be easily accessible online, like a website or app. A link may not be required, though, if your message is more generic or doesn’t call for online involvement.
In conclusion, despite the fact that the proportion of people who glance at billboards might fluctuate based on a variety of variables, they continue to be a successful method of reaching a sizable audience with a clear and compelling message. You can design a great billboard campaign that generates traffic and engages your audience by keeping your billboard design straightforward and to the point, picking the ideal location, and taking into account the size and positioning of your logo and url.