One of the best methods to encourage the media to cover your event is with a press release. It is a written statement that informs the public and media about your event. Sending a press release to the media before a big event will help you gain their attention. To receive the most exposure, you must send the press release at the proper time because timing is crucial. When to submit a press release prior to an event will be a topic covered in this article.
Friday is not the best day to send a press release. On Fridays, the majority of journalists are typically busy and may not have time to read your press release. Additionally, a lot of media sources cut back on staff on the weekends, so your press release could not receive the attention it merits. Since journalists are more likely to have time to read your press release on a weekday—preferably Tuesday or Wednesday—it is best to send it then.
Two weeks prior to the event is the ideal time to submit a media release. This allows the media to prepare their coverage of your event in advance. It can get lost in the mix if you send it too soon, and the media might not have time to arrange their coverage if you send it too late. So the ideal time to submit an event media release is two weeks prior to the event.
How Often Should You Send Press Releases Regarding This? Press releases should only be distributed when there is newsworthy information to convey. If you send the media too many press releases, people might start to tune you out. As a result, it is best to issue a press release only when you have information to share about a significant event or announcement. It is preferable to combine all of your events into one press release and distribute it at the proper time if you have several. Should I Send a Press Release as a Word Document or a PDF?
Your press release should be submitted in both Word and PDF formats. The journalist now has the freedom to select the format that suits them the most. Because they are simple to modify, some journalists prefer to work with Word documents, while others prefer PDFs because they maintain the formatting. Your press release’s chances of being used rise if you send it in both formats.
In conclusion, sending a press release prior to an event is a successful strategy for securing media attention. To gain the most exposure, you should send it at the appropriate time. The best day to issue an event media release is on a Tuesday or a Wednesday two weeks before to the event. Additionally, send press releases in both Word and PDF formats only when you have something to say that is newsworthy.
Sending a press release is typically advised to be done at least one week prior to the event. This provides the media ample opportunity to examine the incident and possibly report on it in their publications or newscasts. In terms of delivering the press release as an attachment, it is typically preferable to include it within the email body itself. This raises the likelihood that it will be read and reduces the probability that spam filters will block the attachment.