With more than 4,000 sites spread across more than 30 countries, Anytime Fitness is one of the biggest fitness franchises in the world. Anytime Fitness has had consistent growth and profitability throughout the years thanks to the franchising model. Anytime Fitness reported $1.45 billion in revenue and $97.8 million in net profits for the year 2019.
Anytime Fitness’ business strategy is one of the factors contributing to its success. Because the gyms at Anytime Fitness are open every day of the week, members may work out whenever they choose. Additionally, the business has reasonable membership fees, making it accessible to people of all income levels. Anytime Fitness also offers its members a variety of fitness tools and programs, as well as a strong emphasis on customer service.
However, Anytime Fitness does have its drawbacks, just like any other company. The expense of going to the gym is a significant drawback. Even if Anytime Fitness has reasonable prices, some people might still think the expense of a gym membership is too much. The time investment is another drawback. For those with busy schedules, going to the gym can be challenging because it takes a lot of time and commitment.
According to data, those between the ages of 18 and 34 are the ones who utilize gyms the most frequently. However, older age groups are also starting to show a greater interest in exercise and frequent gyms. According to studies on membership retention, over 50% of people who start attending to the gym will stop doing so within the first six months. This is frequently brought on by a loss of desire or by not getting the outcomes they had hoped for.
Despite these obstacles, the gym membership rate is at an all-time high and the fitness sector is expanding. In 2019, 22.7% of Americans held a gym membership, according to a 2020 research by the International Health, Racquet & Sportsclub Association (IHRSA). This indicates that there is a growing need for fitness services because there has been a large growth from prior years.
In conclusion, Anytime Fitness has demonstrated to be a successful franchise thanks to its reasonable rates, availability around-the-clock, and strong emphasis on customer service. However, there are also drawbacks to attending to the gym, including the expense and time commitment. Additionally, older age groups are beginning to enroll more regularly, despite younger age groups being the most likely to use a gym. Despite the difficulties, there is a rising demand for fitness services, which is encouraging for the future of clubs like Anytime Fitness.