While opening a new clinic can be an exciting endeavor, it can also be difficult to draw in patients in the cutthroat healthcare industry. It’s crucial to have a strong marketing strategy in place to properly sell your new clinic given the development of urgent care facilities and the shortage of primary care physicians in the US. We’ll go over various methods and pointers in this piece to assist you in publicizing your new clinic and drawing clients.
The Urgent Care Association estimates that there were 9,800 urgent care facilities in the US as of 2019. As more patients look for convenient and cheap healthcare options outside of conventional primary care settings, this number has been continuously increasing over the past ten years.
As of 2019, the US had over 223,000 primary care doctors, according to the Kaiser Family Foundation. Due to issues like an aging physician workforce and a lack of incentives for medical students to pursue primary care specialties, it is anticipated that this number will decrease in the upcoming years. How Many Urgent Care Facilities are There in the US in 2019?
As previously indicated, as of 2019, there were around 9,800 urgent care facilities in the US. As the need for accessible and reasonably priced healthcare services rises, this number is anticipated to keep increasing.
Although it is conceivable, it can be difficult in today’s healthcare environment for doctors’ offices to be profitable. Small practices may find it challenging to stay afloat due to factors like decreasing insurance reimbursement rates and rising administrative costs. However, by concentrating on patient-centered care, utilizing technology to boost productivity, and investigating alternative payment models like direct primary care, medical offices can still prosper.
1. Create a powerful brand identity Creating a distinctive brand identity is among the most crucial marketing strategies for a new clinic. For your marketing materials, this include designing a logo, deciding on colors and typefaces, and establishing a unified tone of voice. Your clinic’s brand identity should represent its principles and goals and serve to set it apart from rivals.
To draw patients in the modern digital era, it is crucial to have a good online presence. This include developing social media profiles to interact with patients and share information about your clinic, having a well-designed website that is search engine-optimized, and utilizing online review sites to highlight your reputation.
3. Establish connections with potential sources of referrals Developing connections with referral sources including hospitals, specialists, and general care doctors can help your clinic receive more patient recommendations. To promote referrals by word-of-mouth, this can involve going to networking events, sending newsletters or updates to referral sources, and offering top-notch patient care.
Consider promotions or incentives like discounted services for new clients or referral bonuses for current clients to draw in new clients. These have the potential to draw clients in and foster loyalty over time. In conclusion, promoting a new clinic necessitates a multifaceted strategy that emphasizes creating a strong brand identity, utilizing digital marketing platforms, establishing connections with referral sources, and presenting discounts or incentives. In today’s cutthroat healthcare market, you can develop a thriving practice by implementing these tactics and methods for bringing in new patients.