One of the biggest independent retailers of wine, spirits, and beer in the United States is Total Wine & More, often known as Total Wine. Total Wine was established in Delaware in 1991 and has expanded quickly over the years to manage more than 200 locations in 24 states. It makes sense to question if Total Wine is a franchise given its size. But the response is no.
Total Wine is not a franchise, in contrast to many other retail businesses. Rather, it is a privately held business that runs its own stores. Total Wine has become one of the most prosperous merchants in the market as a result of having better control over its operations, price, and inventory. Total Wine has also been able to develop a devoted consumer base thanks to its emphasis on offering a large assortment of goods at affordable prices.
Although Total Wine is not a franchise, it has a huge national footprint. There will be more than 200 Total Wine & More locations by the year 2021, with plans to open more. In addition to its physical locations, Total Wine now runs an online store that ships to the majority of US states. Customers can now access the company’s wide range of items whenever they want, from anywhere.
Because of rival shops in the sector’s fierce competition, Total Wine’s success hasn’t gone ignored. BevMo, Binny’s Beverage Depot, and Liquor Barn are just a few of Total Wine’s top rivals. Despite the fact that these stores sell comparable goods, Total Wine has distinguished itself because to its wide assortment and skilled staff. Regarding BevMo, it’s important to note that this business is not a franchise. Beverages & More, also known as BevMo, is a privately held business that runs its own retail locations. BevMo, like Total Wine, has a strong presence on the West Coast thanks to its more than 150 locations there in California, Arizona, and Washington.
Who is the CEO of Total Wine, to finish? David Trone and Robert Trone, the company’s co-founders, held the positions of co-presidents of Total Wine until David Trone resigned to pursue a political career. Robert Trone is the CEO of Total Wine & More at the moment.
In conclusion, Total Wine & More is a privately held business that owns and manages its own stores rather than being a franchise. Total Wine has managed to differentiate itself from the competition while facing fierce rivalry from other shops in the sector thanks to its broad assortment, aggressive pricing, and experienced personnel. Total Wine is positioned for long-term success with ambitions for additional growth.