For many years, billboards have been a well-liked form of outdoor advertising, giving companies a chance to advertise their goods and services to a large audience. However, it is crucial to be aware of all associated expenditures, such as the cost of a billboard pole, before opting to invest in a billboard.
The material, size, and placement are only a few of the variables that affect a billboard pole’s price. A typical steel billboard pole can cost between $5,000 and $8,000 on average. For larger sizes or specialist materials, the cost may increase to $15,000 or more.
Aside from the pole, there are additional costs associated with installing a billboard, including as the billboard’s design and construction, the cost of renting the space where it will be located, and the cost of obtaining the necessary permits and approvals from local authorities.
Due to the Philippines’ high population density and busy traffic, billboards have become a common form of advertising there. But in 2019, the government tightened the rules governing outdoor advertising, leading to the demolition of a number of billboards that didn’t follow the new laws.
As a result, companies have started using other types of advertising, such television commercials. Depending on the channel, time slot, and length of the advertisement, the price of TV commercials varies in the Philippines. A 2019 article claims that the price of a 30-second TV commercial on a major network might range from PHP 400,000 to PHP 800,000.
In the Philippines, social media, notably YouTube, is a further widely used form of advertising. While the revenue generated by YouTube views varies based on a number of variables, including the quantity of advertisements that are displayed on the video and the audience demographics, it is generally believed that 1 million views can produce between $1,000 and $3,000 in revenues.
In conclusion, a billboard pole’s price might vary depending on a number of variables, including its material, size, and location. While billboards continue to be a common type of advertisement, businesses in the Philippines have also started using alternative media, like television commercials and social media sites like YouTube.