You must acquire the relevant permits and licenses before starting a two-wheeler dealership in India. To start, you must apply for a PAN card and register your firm with the Registrar of Companies (ROC). Additionally, you need to apply for a trading license from the neighborhood municipality and a GST registration. A dealership agreement and a NOC (No Objection Certificate) from the RTO (Regional Transport Office) are also requirements. Both must be obtained from the two-wheeler manufacturer. Investment
The cost of starting a two-wheeler dealership is high. The investment covers the cost of the showroom, merchandise, machinery, and employee wages. The price of the dealership space varies according on the showroom’s size and location. The cost of buying the two-wheelers, spare parts, and accessories are included in the inventory cost. The cost of the furniture, fittings, and signs is included in the equipment cost. Last but not least, you must set aside money for staff pay, including those of sales representatives, mechanics, and administrative personnel. Marketing Techniques
Running a profitable two-wheeler dealership depends on marketing. You can draw potential clients by using a variety of marketing techniques. Some efficient digital marketing techniques include search engine optimization, social media marketing, and email marketing. In order to connect with potential clients, you can also take part in regional gatherings, support neighborhood projects, and hand out fliers. Selling a Customer a Bicycle
Excellent communication and sales skills are necessary when trying to sell a consumer a bike. To start, you must comprehend the needs and preferences of the client. Second, you must inform the consumer of the two-wheeler’s qualities and advantages. Thirdly, give the consumer a test ride so they can see how the bike performs. Finally, you need to walk the buyer through the purchasing process and go through the available financing alternatives. Markup for a Road Bike
Road bikes are marked up differently depending on the manufacturer and the dealer. Depending on the supply and demand for the bike, the markup may be between 15 and 30 percent or more. But it’s crucial to remember that the bike’s markup also includes the dealer’s profit margin, which pays for the shop’s costs. The number of bicycle shops worldwide is
. It’s tough to quantify how many bike shops there are in the entire world. However, a Statista analysis projects that by 2027, the global bicycle market would be worth USD 62.4 billion. This demonstrates the rise in bicycle sales as well as the possibility for expansion in the two-wheeler dealership industry.
In conclusion, it takes substantial planning, money, and marketing techniques to start a two-wheeler business in India. However, if done correctly and with effort, owning a two-wheeler dealership may be a successful business.