Is the McDonald’s Jingle Trademarked?

Is the McDonald’s jingle trademarked?
In 2003, McDonald’s registered “”I’m lovin’ it”” as a trademark. The company still uses the jingle and slogan today.

The “I’m Lovin’ It” jingle is well known and associated with McDonald’s. It’s memorable, catchy, and has been ingrained in our minds for more than ten years. But does this jingle have a trademark? Yes, it is the answer. In 2003, McDonald’s applied for a trademark on the jingle, which was approved in 2004.

A wide range of items and services are covered by the name, including “restaurant services, food and drink products, and advertising and marketing services.” This means that without McDonald’s authorization, no one may use the “I’m Lovin’ It” jingle in connection with comparable products or services.

What is the procedure for submitting a jingle for a commercial? Researching the business you want to submit a jingle to is the best method to do it. Look on their website for their submission guidelines, which ought to be there. Jingles can be submitted in a variety of formats, including mp3s, YouTube links, and CDs, and most businesses will accept them.

It’s critical to keep jingles brief and memorable when crafting them. Make every syllable count because most jingles are only a few seconds long. A successful jingle conveys the message of the brand or product and is memorable and catchy.

It is thought that the first jingle was created in the 1920s for a Wheaties cereal radio commercial. Have you tried Wheaties? was the jingle. They are made of whole wheat, including the bran. Do you want to try Wheaties? Because wheat is the best food for people. Since that time, jingles have been a mainstay of advertising, appearing in everything from fast food chains to automobile commercials.

Although jingles can be any length, the majority last between 15 and 30 seconds. This enables the jingle to be memorable and catchy without being too lengthy or repeated.

In conclusion, McDonald’s has trademarked the “I’m Lovin’ It” jingle, therefore generating a memorable song and following the company’s submission requirements are both necessary when submitting a jingle for a commercial. Since almost a century, jingles have been a common tool in advertising to help firms get their message across to consumers.

FAQ
Then, how do jingles affect kids?

Kids are susceptible to the effects of jingles since they are frequently memorable and repeating. Children may link the jingle to a certain brand or product, increasing brand recognition and thus influencing their purchasing behavior. Jingles can also strengthen a brand’s emotional connection with consumers, which appeals to kids more.