There are a few factors to take into account while naming an airline. First and foremost, the name must to be simple to say and recall. This is crucial for foreign airlines that serve a diverse customer base. Second, the name ought to convey the brand identity, values, and mission of the airline. An airline that takes pleasure in offering luxury and comfort, for instance, would go with a name that conjures up sophistication and elegance. Finally, the name must stand out from the competition by being special and unusual.
One strategy for naming an airline is to get ideas from aviation jargon. To communicate with one another and air traffic control, pilots have a set of terminology and phrases they use exclusively. Examples include “Roger” to acknowledge a communication, “Mayday” to indicate an emergency, and “Standby” to ask for a brief period of time to gather information. The airline’s relationship to the aviation sector may be established and a sense of authenticity can be created with a name that includes these terms.
What to call the pilots themselves is a different aspect to take into account while establishing an airline. The most widely used title for a pilot is “Captain.” But depending on the airline, they could also be known to as “First Officer,” “Flight Engineer,” or “Pilot in Command.” The terminology used can affect how customers view an airline’s brand and the pilots who fly their aircraft.
Some airlines, like Pan Am, TWA, and Eastern Airlines, have developed names that are instantly recognizable. Not many airlines, meanwhile, have managed to stand the test of time. Braniff International Airways, People Express, and Air Florida are a few extinct airlines.
The flight numbers of airlines are also significant. Usually, the first digit of a flight number identifies the geographical area in which the flight runs. For instance, flights with numbers that begin with 1 fly within North America, while aircraft with numbers that begin with 3 go within Asia. The airline assigns the remaining digits, which might be used to denote the flight’s schedule or route.
Last but not least, selecting a suitable name for an airline necessitates careful consideration of the corporate identity, target market, and industry jargon. A good airline brand can be created by incorporating aviation language, selecting the appropriate vocabulary for pilots, and coming up with a unique and recognizable name.