Many individuals consider sunglasses to be a necessary accessory since they shield their eyes from UV radiation while also adding a trendy touch to their attire. However, sunglasses can range widely in price, with some pairs going for as low as a few dollars and others going for hundreds. Polarized sunglasses are one kind of pricey pair of sunglasses. But why do they cost so much?
Polarized sunglasses employ a unique filter that excludes reflected light, reducing glare and enhancing visibility. This technology is especially helpful for activities where glare can pose a serious safety issue, such as skiing, fishing, and driving. However, the cost to make this polarized filter is more than that of the typical non-polarized lenses used in most sunglasses. The price of polarized sunglasses increases as a result of this extra expense being passed on to the consumer.
The brand is another element that raises the price of polarized sunglasses. Polarized sunglasses are a common offering from upscale clothing companies like Oakley and Ray-Ban. Customers are prepared to pay more for these brands’ goods because of their reputation for quality and flair. These companies also frequently make significant investments in marketing and advertising, which raises the price of their products overall.
Particularly aviator sunglasses are renowned for their high price. Originally created in the 1930s for pilots, this distinctive style has subsequently gained popularity as a fashion accessory. The high cost of aviator sunglasses is typically attributed to the use of premium components in their construction, such as metal frames and glass lenses, by companies like Ray-Ban.
So, what is the actual price of Ray-Bans? Depending on the particular style and whether they are polarized, the answer varies. A basic pair of Ray-Bans without polarization can run you about $100, while a polarized pair can run you up to $200. Even more expensive aviator sunglasses from Ray-Ban are available, with some models costing over $300.
In general, a number of issues, especially those relating to polarized sunglasses, are responsible for the high price of sunglasses. Since polarized lenses are produced using more expensive technology and are frequently offered by high-end fashion labels, the price of these sunglasses is higher overall. The cost of marketing and promotion can also increase the cost of eyewear. Depending on the brand and design, the profit margin for sunglasses varies, but it is often higher for more expensive brands and polarized sunglasses.
You can boost your sunglass sales in a number of ways, including by providing a wide range of brands and styles to appeal to different customers, offering excellent customer service and product knowledge, running specials and discounts, and highlighting the advantages of polarized sunglasses, such as their capacity to lessen glare and enhance visual clarity. To reach a larger audience, you might also think about collaborating with influencers or launching targeted advertising campaigns.