With an estimated $1 billion in sales during the first six months of release, Genshin Impact by miHoYo is the highest-grossing game of 2021 so far. On September 28, 2020, this open-world action role-playing game was released, and since then, it has become a worldwide phenomenon. The game is accessible on all popular platforms, including iOS, Android, PlayStation, and PC.
The game’s captivating plot, gorgeous visuals, and frequent updates are to thank for its popularity. Players assume the role of a traveler who travels the Teyvat universe, learning its mysteries and facing up against formidable foes. Gacha mechanisms are another game element that lets players buy in-game currency with real money to buy new characters and weapons.
But what are the requirements for a game firm to succeed like miHoYo? Having a clear vision for the game and a dedicated team behind it is one of the crucial elements. It’s crucial to comprehend who your target market is and what they want from a game. Maintaining players’ interest and involvement in your game also depends on regular updates and community involvement.
A sound marketing strategy is another crucial component. Building excitement and anticipation before your game’s release is crucial. Twitter, Instagram, and YouTube are just a few examples of the social media sites that are great for expanding your audience and gaining followers.
In response to the query of how many video games are profitable, it is predicted that 10% of games provide 90% of the revenue for the sector. This emphasizes the significance of making a game that is both entertaining to play and lucrative. It’s essential to implement a monetization plan that preserves the player experience and keeps them interested. Finally, as a game producer, you might be wondering what else you can offer players besides the actual game. Gamers love merchandise like plush toys, figurines, and t-shirts. Additionally, you can market virtual cosmetics like skins, emotes, and other in-game products. Building a following for your game can also open doors for brand partnerships and event opportunities.
In conclusion, Genshin Impact’s achievement in 2021 is evidence of the significance of having a distinct vision, an enthusiastic team, and a potent marketing plan. It takes meticulous thought and execution to make a game that is both entertaining and lucrative. You may build a successful gaming company that endures the test of time by comprehending your target audience and keeping them interested in your game.