There is no specific “best” day to send a press release, is the quick response. The kind of news you’re sharing, your target market, and the media outlets you’re attempting to reach are among the variables that will determine how you respond. Having said that, there are some broad principles that can aid in your decision-making.
Think about the day of the week first. The most effective days to send press releases are Tuesdays, Wednesdays, and Thursdays, per a Prowly analysis. Fridays are frequently slow as reporters finish off their work for the week, and Mondays are usually hectic as they catch up from the weekend. Weekends are typically not advised because reporters are frequently not at work.
The time of day is another consideration. Sending your release early in the day can assist ensure it gets seen since the majority of reporters and editors will be checking their email first thing in the morning. Having said that, it’s still crucial to avoid delivering your release at busy times, such as just before or after a significant news event.
It’s crucial to target your press release to the appropriate media outlets in addition to the suitable date. Cision and other media databases can help with this. Cision is a trustworthy media resource that aids in finding and contacting the appropriate reporters and editors for your article. Although Cision can be expensive, it may be a wise investment if you need to send out a lot of press releases and want to be sure the appropriate people receive them.
Finally, you might want to think about sending out your press release via a wire service like PR Newswire or Business Wire. By using wire services, you can reach a larger audience and improve the likelihood that major media outlets will publish your release. Wire services can be pricey, too, so it’s crucial to compare the prices and potential benefits.
There is no single “best” day to issue a press release, but by taking into account variables like the day of the week, hour of the day, and media outlets you are targeting, you may raise the likelihood that your release will be seen. You may also expand your audience by using a wire service and a reliable media database like Cision.