How much do people who make music for commercials make?

Typically, commercial music composers are compensated on a project-by-project basis. Their earnings per job can range from a few hundred to several thousand dollars. Payscale reports that the typical annual income for a composer working in the advertising sector is close to $50,000. However, depending on the composer’s level of experience and the size of the organization they work for, this might vary significantly.

On the other hand, top songwriters have much greater earning potential. They frequently deal with well-known businesses and have the potential to make millions of dollars on a single assignment. For instance, Pepsi spent Pharrell Williams $5 million to produce their Super Bowl commercial in 2014. Similar to this, McDonald’s reportedly paid Justin Timberlake $6 million to write a jingle for their 2003 “I’m Lovin’ It” campaign. Another well-known songwriter who made a lot of money writing jingles is Barry Manilow. For Johnson & Johnson, he wrote the well-known “I am stuck on Band-Aid” jingle, for which he reportedly received $1 million. He also made millions of dollars writing jingles for businesses like State Farm and McDonald’s.

But are commercials dead? Some people think that jingles are becoming less prevalent as digital advertising becomes more prevalent. Jingles, however, are still employed by many brands and are a powerful tool for promoting goods and services. In reality, some businesses continue to spend a lot of money on making jingles that are catchy and simple to remember.

Do you receive payment for music streams, in the end? The short answer is yes, however your earnings per stream can vary substantially. The precise amount that streaming services like Spotify and Apple Music pay artists per stream can be challenging to determine. The typical Spotify payout per stream is about $0.004, according to Digital Music News. Accordingly, an artist would require about 250 streams in order to generate $1.

In conclusion, those who compose music for commercials have the potential to earn a respectable life, however their earnings can vary substantially. While lesser-known composers could only earn a few hundred dollars each job, top songwriters can earn millions of dollars for a single production. Even though the emergence of digital advertising may have altered the landscape of the industry, jingles are still employed by numerous brands. Finally, although the revenue they receive from music streams is rather low, musicians can nevertheless benefit from it.