Market analysis and consumer feedback, according to Unilever’s director of ice cream Russel Lilly, were used to make the decision to alter the jingle. While maintaining its legacy, the business sought to appeal to a younger clientele. The new jingle’s purpose is to express the excitement and happiness connected to eating Good Humor ice cream. It has a catchy song and colorful colors.
In relation to this, Breyers ice cream is also owned by Unilever, the parent company of Good Humor. Another well-known ice cream manufacturer with a history dating back more than 150 years is Breyers. Unilever became one of the biggest ice cream producers in the world in 1961 after acquiring Good Humor, and in 1993 after acquiring Breyers.
In 1993, Unilever acquired Good Humor for $326 million. The acquisition was viewed at the time as a strategic move by Unilever to increase its market share in the US ice cream sector. With its recognizable ice cream trucks and well-liked ice cream bars, Good Humor was the ideal addition to Unilever’s portfolio.
Harry Burt, the creator of the Good Humor Company, filed a patent for the Good Humor bar in 1923. The bar was the first ice cream bar on a stick, making it an innovative product at the time. The company’s fleet of ice cream trucks and the Good Humor bar immediately became well-known treats in the United States. Visit their website at www.goodhumor.com if you wish to get in touch with Good Humor. Their history, product information, and contact details are all available on the internet. On social media sites like Facebook, Instagram, and Twitter, you can follow Good Humor.
In conclusion, Good Humor updated its jingle while maintaining its authenticity to appeal to a younger clientele. Breyers and Good Humor ice cream are both owned by Unilever, which spent $326 million for Good Humor in 1993. In 1923, the Good Humor bar received a patent and quickly gained popularity in America. You can visit Good Humor’s website or follow them on social media if you wish to get in touch with them.
Historically, ice cream trucks have been painted white because it was less expensive and simpler to do so. Additionally, the white tint makes the inside of the truck cooler by reflecting sunshine. Additionally, white has a crisp, timeless appearance that is linked to ice cream and the joy of summer.