Double spacing is preferred by some editors and writers because it makes annotation and reading easier. Double spacing not only gives editors additional area to make comments and errors, but it can also give the release a more finished, polished appearance. However, some publications could have particular formatting requirements that do not call for double spacing. Before submitting a press release, it is crucial to review the publication’s or news outlet’s submission requirements.
A boilerplate, in addition to the formatting, is crucial to a press release. Boilerplate text is a sentence or two that gives background information on the business or group sending the statement. It should be present at the end of each press release and be the same for all of them.
Start by determining the organization’s or company’s main messages and values before creating a template. Then, write a brief paragraph that includes the company’s name, a summary of its offerings, and any additional pertinent information, such as recognition, partnerships, or awards. Avoid using jargon or other technical terms, and keep your language basic.
It is typically ideal to keep the number of people who should be quoted in a press release to a minimum. When there are too many quotes, the release may seem disorganized and unfocused. Instead, pick one or two important stakeholders or experts to quote in support of the release’s principal point.
Despite the fact that double spacing has long been a standard practice in press release style, it ultimately comes down to the recipient’s preferences and the particular rules of the publisher or news outlet. An essential part of a press release that gives background information on the business or organization is the boilerplate. to create a template, decide on the most important ideas and principles, then write a brief paragraph. Keep the number of quotes in a press release to a minimal and pick important stakeholders or subject matter experts to support the main message.