Boiling water and gathering the resulting steam is the process of distillation. Any contaminants in the original water are subsequently removed as the steam is condensed back into water. Water is forced across a membrane during the reverse osmosis process, which removes contaminants. A physical barrier is used in the process of filtering to remove pollutants from water.
There are numerous brands of bottled water that make the promise to provide the purest water. Essentia, which advertises itself as being ionized and alkaline for the best hydration, is one of the healthiest water brands. Other well-known brands include Smartwater, Fiji, and Evian.
The market for bottled water is worth many billions of dollars. The market for bottled water was valued at $217.4 billion in 2020, and it is anticipated to increase to $307.6 billion by 2028. In 2019, the bottled water sector generated $19 billion in revenue in the United States alone.
Water bottle manufacturers generate a profit by marking up the price of their goods. A bottle of water can be produced for relatively little money, but thanks to branding and marketing, businesses can charge more for their goods. Water bottle manufacturers’ profit margins can vary, although some projections place it as high as 50%.
The water that has been treated and cleansed to remove all pollutants is the cleanest to drink. Reverse osmosis, filtration, and distillation are a few techniques for cleaning water. Essentia, Fiji, Evian, and Smartwater are a few bottled water companies that make the claim to provide the purest water available. Water bottle firms can generate enormous revenue by marking up their products in the multi-billion dollar bottled water market.
The sale of packaged water can indeed be profitable. The rising demand for safe and clean drinking water is predicted to push the global packaged drinking water market to reach USD 307 billion by 2025. However, profitability might differ based on elements including location, rivalry, pricing, and marketing tactics.